The Power of SMS Marketing: Why It's Essential for Your Marketing Mix
In today's fast-paced digital landscape, businesses constantly seek effective channels to connect with customers. Enter SMS marketing –a method with many benefits that can elevate any marketing strategy. Here's why SMS marketing deserves a spot in your marketing mix:
Incredible Open Rates: Studies have shown that SMS messages have a 98% open rate, with 90% of messages being read within the first three minutes of receipt. Compared to email marketing's average open rate of 20-30%, it's evident why SMS is a powerful medium for businesses looking to capture their audience's attention.
What is Threads and Should I Be Utilizing in My Social Media Strategy?
Last month, Threads was launched with a ton of fanfare on Instagram. It’s been about a month, and the dust has settled, and we took a deeper look at the platform. Below are the basics and some thoughts on if you should invest in this platform as part of your overall social strategy.
Our overall takeaway, we feel the platform falls short, it seems that Meta rushed the platform to market to capitalize on what’s happening at Twitter, aka X. The app is missing basic functionality such as post search, hashtags, trending search, DM, and being able to edit a post. These seem like basic features to us in this day and age of social media.
Email Campaigns Should be a Central Part of Your Marketing Strategy
What’s a key cornerstone to any effective marketing strategy? Yes, we're talking about email marketing! You might be thinking, "Isn't email a bit... old-fashioned? Shouldn't I focus my energy on social media instead?" We say, focus on both! Below will explore why investing in email marketing will help you see ROI with your social media efforts.
3 Effective Tactics for Instagram Engagement
Engaging your audience on Instagram is crucial for building a loyal following and driving meaningful interactions. While there are various tactics for increasing engagement, it's essential to focus on creating valuable content that resonates with your audience. In this blog post, we will explore three powerful tactics to boost engagement on Instagram: nurturing before selling, implementing tactical stories, and providing relatable value.
How to Get Your Followers to Talk to You on Instagram
Engaging with your followers on Instagram is crucial for building a strong community and increasing your brand's visibility. In this blog, we will explore effective strategies to encourage your followers to talk to you and share their thoughts and experiences. By understanding your audience, experimenting with different content formats, and leveraging Instagram's interactive features, you can foster meaningful connections with your followers.
Leveling Up Your Instagram Strategy
In today's digital age, social media platforms like Instagram have become essential for businesses to reach their audience and grow their brand. However, mastering Instagram strategies can be a daunting task but it doesn't have to be. By learning some effective tips and tricks to help businesses leverage Instagram to its fullest potential and achieve their marketing goals, you can enhance your Instagram game and take your business to the next level. Here are the five steps you need to take to get your strategy to work for you.
Mastering TikTok Marketing
Although more and more brands and businesses are joining the TikTok train, the competition in utilizing the platform for marketing is still fairly sparse for now. Although the content creation process for Tiktok is time-consuming for many businesses, it is still a great time to jump in and find out what Tiktok marketing can do for growth, engagement, and sales.
Leveraging TikTok Trends: A Guide for Businesses
Looking to leverage TikTok trends for your business? Discover how to effectively use trending hashtags and challenges to increase brand awareness, reach new customers, and create an authentic brand image. Learn the do's and don'ts of incorporating TikTok trends into your business strategy.
Future Of Social Media Marketing
Social media marketing has come a long way since its inception. Today, it has become an integral part of any digital marketing strategy. But what does the future hold for social media marketing? With over 1 trillion hours logged in social media apps, exploring emerging trends and technologies that are set to shape the future of social media marketing is vital. From the rise of influencer marketing to the evolution of AI, we will discuss how social media impacts businesses and can stay ahead of the curve while leveraging these developments to drive growth and engagement.
Outdated Instagram Tactics
So you’ve got your business Instagram account up and running, you have your content themes mapped out, and now you can set it & forget it, right? Not so fast! Your Instagram strategy is never finished and your presence should never be left on autopilot. Social media moves fast and you could be using outdated strategies or missing out on new, useful techniques if you take a back seat. There’s always more you can do to make sure you’re ahead of the curve. Here are a few pro tips you can refer back to when you want to keep your page in check.
The 101 of YouTube Shorts
With entertaining short-form videos being the hot commodity as of late, YouTube Shorts has also grown in popularity. Shorts are YouTube's answer to TikTok, Instagram Reels, and other viral video platforms but since Shorts are limited to 60 seconds and are set to autoplay, they offer an excellent way to get your content in front of the right viewers and subsequently draw them into your channel. You can either create a short to directly post on the channel right from mobile, or upload a short vertical video from desktop. It’s very simple to get started if you haven’t already!
A Look at the New Trends in Social Marketing for 2023
2023 has arrived and with it comes a whole new journey in social media marketing. The digital arena is always evolving, so it is very important to keep yourself and your business ahead of the curve in order to keep as many eyes on your brand as possible. If you’re worried about how to do that over the course of the year, there’s no need to fret! Instagram and WGSN did all the work by compiling a 2023 Trends Report to forecast what lies ahead and aims to highlight the top, rising shifts based on usage insights, survey data, and more. Their report is a whopping 22 pages, but LASK has summed it all up for you to make life easy. Here is what we feel are some of the most important key points that will be important to audiences throughout the course of the year:
What Will Gen Z Spend Money On & Why Do Marketers Need to Care?
A new generation of spenders is here! Studies have shown that Generation Z spends its money and shops differently compared to its millennial predecessors. When deciding where to shop, Gen Z’s primary motivator is buying products that give them the best value for the price they pay. On the other hand, millennials and previous generations were more loyal to brands themselves over actual cost.
Meta’s New Page Experience
You may have noticed your Facebook, aka Meta Business Page, has a new look. This “New Page Experience” comes with a few added features, and your settings have been moved around. Let’s walk through the changes together. As with all updates from Meta, the New Page Experience is rolled out slowly to users, so you may or may not have it. Hang tight…it’s coming your way soon.
Google My Business
By now, most business owners and entrepreneurs are familiar with Google My Business. Not only is your Google My Business account the only means by which you can claim ownership of your Business Profile, attain management rights to it, and unlock additional free features to increase your visibility on Google, but since Google holds more than 92% of search engine market share, we also know it is an important tool to gain more visibility with broader audiences. However, although the platform is very familiar to us, there are still a few bits of info that some companies and individuals may miss (or misunderstand) when setting up their My Business page.
Introducing Instagram Reels Ads
As a business looking to reach new audiences outside of their usual network, Instagram Reel Ads are a fantastic option to utilize. Reel Ads allows you to reach a broader audience quickly due to its rapid growth and the natural “consumability” of the format. They also increase the probability of your ad appearing in the most popular places on Instagram. These features are what make Reel Ads vital to your business social media marketing strategy.
Reel Ads are the latest ad format designed by Instagram, they join the family of other types of ads such as Newsfeed post ads, Story placements, Messenger ads, and Sidebar ads. There are, however, a few key differences when it comes to Instagram Reel Ads:
Social Media Audit
Not sure if your social media marketing strategy needs a makeover? In this blog post, we will give you a nine-step checklist to audit and improve your social media strategy. Best of all you…don’t need fancy tools to get started! All you need is access to your business’ social analytics and a spreadsheet platform (Google Sheets is free 😉). Let’s get started:
2023 Marketing Strategy
October is here which means Q4 is upon us. As we finish this year off strong, NOW is actually the best time to start planning and brainstorming your marketing strategy for 2023. Here are some tips on how to get started planning for another successful year.
Facebook Account Center
Facebook Accounts Center Nowadays, everyone seems to have multiple Facebook and Instagram pages. In addition to our personal pages, many of us have business pages, hobby pages, client pages, and more. It can be dizzying trying to keep them all in order and frustrating
Setting Up Conversion Ads
We covered the basics of your to-do tasks required BEFORE you can set-up Conversion Ads in last month’s blog post. Now, it’s time to dive into setting up the actual Conversion Ads.
Facebook defines a Conversion Ad as ads that get people to take action on your website. That action can be a purchase, filling out a lead form, signing up for a webinar, etc. Use this ad format when your goal for your ad is leads, email collection, and/or sales. We suggest an audience that is already familiar with you and your product. You might use traffic, video, or engagement ads to build awareness and educate users on your product, THEN conversion ads to retarget those audiences and, hopefully, generate a sale. Remember, every business is different, so you must test what will work for you and your business. When creating your marketing plan, social media ads are one piece of the marketing puzzle. You should always plan to come up with other ideas on how to get the word out and consider campaigns that will allow you to capture email addresses so you can use email marketing to sell long term. If you build your email list, you then own that data! Otherwise, you are at the mercy of different barriers like what platform is popular this week, changing algorithms, and privacy updates. If I had a crystal ball, I would say we have just seen the beginning of privacy changes with Apple iOS14.