Swim with Heart

About the Client: 

Swim with Heart is dedicated to promoting swimming as a key component of a healthy lifestyle. They are passionate about making swimming accessible and enjoyable for everyone, offering various programs that cater to different age groups and skill levels. Based in Santa Monica, CA, Swim with Heart focuses on teaching swimming and building a supportive and engaged community through its initiatives.

Campaign Timeline:

February 1, 2024 - May 31, 2024

Scope: 

The campaign was strategically developed to enhance Swim with Heart's visibility and engagement on social media platforms, specifically Instagram and Facebook. Key activities included:

• Crafting engaging content that highlights the benefits of swimming and community events.

• Active engagement with the online community through timely responses to comments, direct messages, and questions.

Results:  

• Overall Growth: The campaign significantly increased engagement across both platforms, showcasing the strategies' effectiveness.

• Facebook & Instagram

  • Overall Growth: A 116.6% increase in net audience growth across social media platforms.

• Impressions and Engagements:

  • Impressions increased by 29,583%, and Engagements increased by 2030%, demonstrating a significant rise in content visibility and audience interaction.

• Engagement Rate: An engagement rate of 8.9% per impression, reflecting a high level of audience interaction with the content.

Key Takeaways: The strategy highlights the effectiveness of a robust posting schedule, engaging stories, strategic hashtag use, and content that resonates with key demographics to enhance social media presence and audience engagement.