A Look at the New Trends in Social Marketing for 2023
2023 has arrived and with it comes a whole new journey in social media marketing. The digital arena is always evolving, so it is very important to keep yourself and your business ahead of the curve in order to keep as many eyes on your brand as possible. If you’re worried about how to do that over the course of the year, there’s no need to fret! Instagram and WGSN did all the work by compiling a 2023 Trends Report to forecast what lies ahead and aims to highlight the top, rising shifts based on usage insights, survey data, and more. Their report is a whopping 22 pages, but LASK has summed it all up for you to make life easy. Here is what we feel are some of the most important key points that will be important to audiences throughout the course of the year:
Sustainability:
Rising costs, climate change, and waste culture are a big focus for not only Gen Z, but for many who exist in the digital marketplace. Focusing on how to Recycle, Reuse, and Reconstruct your offerings as a business will help your audience know you are on the same page and understand their pain points or concerns. In terms of businesses offering goods such as clothing & accessories, the promotion of sustainability is key.
Taking Action:
More users have stated that they will use their shopping dollars to more directly support causes and communities that are important to them. As more young Americans using social media reach voting age, expect increased visibility and activism for political issues. This can affect businesses in different ways, such as being more vocal about your “why” statements, becoming more critical of which influencers you partner with and what they support, or becoming more open with your promotions of certain allyships or messages that are important to you.
Beauty and The Metaverse:
For businesses that promote and supply makeup and skincare, Issues like rising air pollution and intense UV rays are driving searches for climate-proof products. Additionally, the rise of virtual influencers and digital avatars will become more prominent, which shows in the fact that over half of social media users stated they plan on getting fashion or beauty inspiration from digital avatars or influencers in 2023, so leaning into the digital avatars or AI will eventually become a must within those marketing spaces.
Creator Growth:
The pool of influencers big and small for marketing needs will continue to grow in 2023, with 64% of social media users alone planning to monetize a project this year. With the wide array of niches, there will be plenty of collaboration or partnership potential for brands interested in influencer marketing. In the same regard, users have stated that they expect their favorite influencers and followed brands to branch into new forms of media. Think of how to evolve from only still images and short form video.
Cuisine Exploration:
68% of users stated they will either continue or would like to try food from another culture after discovering it online. Through creators and viral food content, the use of social media as a gateway to other culinary cultures and experiences is a big market. This is great news for both big restaurants and small cafes alike.
Social Platform Deconstruction:
Last but not least, make sure you are breaking down which platforms are the most useful to you moving forward into the year. There are large pitfalls to cross-posting because audiences explicitly use different social networks for different purposes. For instance, users head to Tiktok for entertainment and brand personality, they login to Instagram for not only entertainment but for following and researching brands, and they utilize Facebook and Twitter to stay in touch with friends/loved ones, and to stay up to date with current events. So as you can see, cross-posting without considering the use of the platform, could cost you followers.
There you have it! A quick roundup of what you will begin to see online as the year begins to unfold. There is a lot to think in the sphere of social marketing in order to stay fresh, original, and appealing to all generations across platforms. Planning is key and we can help! If you are looking for a few ideas or how to get the ball rolling on these changes, reach out to us; we can help craft a roadmap to success that will work for your business or brand!
Source: Social Media World // IG 2023 Trends