Social Media Marketing, Social Media Ads, Email Marketing Sophie Solakian 12/28/22 Social Media Marketing, Social Media Ads, Email Marketing Sophie Solakian 12/28/22

What Will Gen Z Spend Money On & Why Do Marketers Need to Care?

A new generation of spenders is here! Studies have shown that Generation Z spends its money and shops differently compared to its millennial predecessors. When deciding where to shop, Gen Z’s primary motivator is buying products that give them the best value for the price they pay. On the other hand, millennials and previous generations were more loyal to brands themselves over actual cost.

Social Media Ads L.A. Social Karma 11/12/22 Social Media Ads L.A. Social Karma 11/12/22

Introducing Instagram Reels Ads

As a business looking to reach new audiences outside of their usual network, Instagram Reel Ads are a fantastic option to utilize. Reel Ads allows you to reach a broader audience quickly due to its rapid growth and the natural “consumability” of the format. They also increase the probability of your ad appearing in the most popular places on Instagram. These features are what make Reel Ads vital to your business social media marketing strategy.

Reel Ads are the latest ad format designed by Instagram, they join the family of other types of ads such as Newsfeed post ads, Story placements, Messenger ads, and Sidebar ads. There are, however, a few key differences when it comes to Instagram Reel Ads:

Social Media Ads, Social Media Marketing L.A. Social Karma 10/12/22 Social Media Ads, Social Media Marketing L.A. Social Karma 10/12/22

2023 Marketing Strategy

October is here which means Q4 is upon us. As we finish this year off strong, NOW is actually the best time to start planning and brainstorming your marketing strategy for 2023. Here are some tips on how to get started planning for another successful year.

Social Media Ads, Social Media Marketing Jennifer Wilson 9/22/22 Social Media Ads, Social Media Marketing Jennifer Wilson 9/22/22

Setting Up Conversion Ads

We covered the basics of your to-do tasks required BEFORE you can set-up Conversion Ads in last month’s blog post. Now, it’s time to dive into setting up the actual Conversion Ads.

Facebook defines a Conversion Ad as ads that get people to take action on your website. That action can be a purchase, filling out a lead form, signing up for a webinar, etc. Use this ad format when your goal for your ad is leads, email collection, and/or sales. We suggest an audience that is already familiar with you and your product. You might use traffic, video, or engagement ads to build awareness and educate users on your product, THEN conversion ads to retarget those audiences and, hopefully, generate a sale. Remember, every business is different, so you must test what will work for you and your business. When creating your marketing plan, social media ads are one piece of the marketing puzzle. You should always plan to come up with other ideas on how to get the word out and consider campaigns that will allow you to capture email addresses so you can use email marketing to sell long term. If you build your email list, you then own that data! Otherwise, you are at the mercy of different barriers like what platform is popular this week, changing algorithms, and privacy updates. If I had a crystal ball, I would say we have just seen the beginning of privacy changes with Apple iOS14.