instagram, Social Media Marketing L.A. Social Karma instagram, Social Media Marketing L.A. Social Karma

Leveling Up Your Instagram Strategy

In today's digital age, social media platforms like Instagram have become essential for businesses to reach their audience and grow their brand. However, mastering Instagram strategies can be a daunting task but it doesn't have to be. By learning some effective tips and tricks to help businesses leverage Instagram to its fullest potential and achieve their marketing goals, you can enhance your Instagram game and take your business to the next level. Here are the five steps you need to take to get your strategy to work for you.

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Future Of Social Media Marketing

Social media marketing has come a long way since its inception. Today, it has become an integral part of any digital marketing strategy. But what does the future hold for social media marketing? With over 1 trillion hours logged in social media apps, exploring emerging trends and technologies that are set to shape the future of social media marketing is vital. From the rise of influencer marketing to the evolution of AI, we will discuss how social media impacts businesses and can stay ahead of the curve while leveraging these developments to drive growth and engagement.

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Facebook, Social Media Marketing, tiktok Ashely Evans Facebook, Social Media Marketing, tiktok Ashely Evans

A Look at the New Trends in Social Marketing for 2023

2023 has arrived and with it comes a whole new journey in social media marketing. The digital arena is always evolving, so it is very important to keep yourself and your business ahead of the curve in order to keep as many eyes on your brand as possible. If you’re worried about how to do that over the course of the year, there’s no need to fret! Instagram and WGSN did all the work by compiling a 2023 Trends Report to forecast what lies ahead and aims to highlight the top, rising shifts based on usage insights, survey data, and more. Their report is a whopping 22 pages, but LASK has summed it all up for you to make life easy. Here is what we feel are some of the most important key points that will be important to audiences throughout the course of the year:

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What Will Gen Z Spend Money On & Why Do Marketers Need to Care?

A new generation of spenders is here! Studies have shown that Generation Z spends its money and shops differently compared to its millennial predecessors. When deciding where to shop, Gen Z’s primary motivator is buying products that give them the best value for the price they pay. On the other hand, millennials and previous generations were more loyal to brands themselves over actual cost.

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Social Media Marketing Ashely Evans Social Media Marketing Ashely Evans

Google My Business 

By now, most business owners and entrepreneurs are familiar with Google My Business. Not only is your Google My Business account the only means by which you can claim ownership of your Business Profile, attain management rights to it, and unlock additional free features to increase your visibility on Google, but since Google holds more than 92% of search engine market share, we also know it is an important tool to gain more visibility with broader audiences. However, although the platform is very familiar to us, there are still a few bits of info that some companies and individuals may miss (or misunderstand) when setting up their My Business page.

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Social Media Marketing Ariel Sanchez Social Media Marketing Ariel Sanchez

Social Media Audit

Not sure if your social media marketing strategy needs a makeover? In this blog post, we will give you a nine-step checklist to audit and improve your social media strategy. Best of all you…don’t need fancy tools to get started! All you need is access to your business’ social analytics and a spreadsheet platform (Google Sheets is free 😉). Let’s get started:

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Social Media Ads, Social Media Marketing Jennifer Wilson Social Media Ads, Social Media Marketing Jennifer Wilson

Setting Up Conversion Ads

We covered the basics of your to-do tasks required BEFORE you can set-up Conversion Ads in last month’s blog post. Now, it’s time to dive into setting up the actual Conversion Ads.

Facebook defines a Conversion Ad as ads that get people to take action on your website. That action can be a purchase, filling out a lead form, signing up for a webinar, etc. Use this ad format when your goal for your ad is leads, email collection, and/or sales. We suggest an audience that is already familiar with you and your product. You might use traffic, video, or engagement ads to build awareness and educate users on your product, THEN conversion ads to retarget those audiences and, hopefully, generate a sale. Remember, every business is different, so you must test what will work for you and your business. When creating your marketing plan, social media ads are one piece of the marketing puzzle. You should always plan to come up with other ideas on how to get the word out and consider campaigns that will allow you to capture email addresses so you can use email marketing to sell long term. If you build your email list, you then own that data! Otherwise, you are at the mercy of different barriers like what platform is popular this week, changing algorithms, and privacy updates. If I had a crystal ball, I would say we have just seen the beginning of privacy changes with Apple iOS14.

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Social Media Marketing Ashely Evans Social Media Marketing Ashely Evans

Tik Tok for Business

Every marketer and non-marketer alike knows that the only way to stay ahead of the competition is to be proactive in learning as much as they can about new marketing strategies and platforms. That’s even more important when it comes to social media platforms because this particular medium evolves fast. This is evident with the growth and popularity of TikTok not only for personal use, but also for business purposes. TikTok sees an increase in the number of users daily, with estimates showing that TikTok will cater to a total of 1.5 billion users by the end of 2022!

With that in mind, here are 5 small ways you can best start utilizing TikTok for your business:

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Social Media Marketing Ashely Evans Social Media Marketing Ashely Evans

TikTok 101

TikTok has quickly become not only a social media mainstay, but also has the potential to become a lucrative business marketing force. Boasting 1 billion monthly active users, Tiktok is the place to see and be seen for all age ranges and that holds true for businesses as well. The unique way the platform encourages a more relatable and personalized marketing experience, paired with the ever-growing number of advertising tools, means it provides the perfect opportunity to interact with your target customers in a whole new way.

By tapping into trending topics and challenges, crafting regularly occurring live streams, or getting creative with trending sounds, TikTok gives creative and out-of-the-box ideas about how you can best represent the personality of your business. Feeling overwhelmed by the possibilities? Don’t worry! We’re here to walk you through a few of the simple basics and features so you can jump right in.

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