Meta has updated its platform to make it easier for you to track and measure the performance of your content.. Moving forward, "Views" will serve as the primary metric across Reels, video posts, Stories, and even non-video formats like photos and text posts. This change is designed to streamline various content distribution metrics into one, making it easier to understand. Here’s what you need to know about this update:

Quite often, you can find us out in the community attending networking events. We love learning about others’ businesses and sharing ideas. Often, business owners think a single post on their social media can be a game-changer. A friend recently said, "I just need a video to go viral!" The reality is that to make an impact; you need a marketing strategy supported by a solid sales effort and good business practices. This made me reflect on where small businesses might miss opportunities to grow by not taking full advantage of marketing strategy. This month on the blog, we will share a few common things we see missed with social media, email marketing, and community events. 

Email marketing is a powerful complement to social media, helping you turn followers into loyal customers. While social media is great for visibility and engagement, email allows you to directly communicate with your audience—no algorithm in the way. In this blog post, learn how to drive conversions using simple yet effective email automations like welcome series, abandoned cart reminders, and personalized offers. Discover how email marketing can boost your ROI and enhance your overall strategy.

It may still be hot outside, but now is the perfect time to start your Q4 planning! The fourth quarter of the year is a busy time for most restaurants, especially when private parties, catering, and gift cards become top priorities. At L.A. Social Karma, we work closely with restaurants to ensure they make the most of the holiday season by launching timely and effective promotions. Read on for a few ideas to help you get ahead of your holiday marketing!

Email marketing is a powerful tool, but it can quickly become ineffective if your messages are marked as spam. Here are some essential tips to help reduce spam reports and ensure your emails reach your audience effectively.

n today's digital age, social media platforms like Facebook, Instagram, and TikTok have become central to our online interactions and marketing strategies. However, recent developments with TikTok, including discussions around data privacy concerns and potential bans in the United States, underscore a critical lesson for businesses: the importance of building and maintaining an email list.

As a small business owner, mastering the art of customer retention is crucial for success. Retaining current customers is much more affordable than getting new ones every month, and this is where your monthly marketing comes into play! This month on the blog, we'll share some ideas on how to stay connected and build relationships with your current customers. This will drive brand loyalty, more sales, and word-of-mouth marketing.

As a small business owner, you may run a restaurant, consulting business, nonprofit, or startup. You have great products and a passion for what you do, but in today's digital age, relying on your products alone isn't enough. You must market your business using email marketing and social platforms by sharing stories, building community, and connecting. Although your key performance indicator for Instagram might not be a sale, don’t discount the power of social media in producing leads and helping those leads become long-time repeat customers.

In the dynamic world of small businesses, marketing stands as a cornerstone for success and growth. However, one common challenge that many small businesses face is managing their marketing program cohesively. Often, small businesses employ a variety of vendors to handle different aspects of their marketing, from social media management and email marketing to advertising and reputation management. While this approach covers all bases, it unfortunately often lacks a crucial element: unified oversight. The lack of overall big picture management often leads to missed deadlines, inconsistent messaging, and a lack of comprehensive understanding of what's working and what's not. This fragmented strategy can leave the business owner struggling to keep up with providing vendors with feedback plus ensuring deadlines are met and marketing is effective.

In 2024, with the digital marketing landscape more competitive than ever, email marketing remains an essential tool for small businesses. Its effectiveness lies in several key factors:

Direct and Personalized Communication: Email allows for direct interaction with your audience. Personalized emails that address customers by name and cater to their interests and purchase history can significantly boost engagement and customer loyalty.

As we enter 2024, it is crucial to maintain consistency in your marketing efforts. At L.A. Social Karma, we work with various small business owners and have observed that the most common marketing issue they face is the need for more consistency. This month's blog will provide valuable tips on achieving consistency in your marketing and explain why it is essential.

Marketing is all about building relationships with current and prospective customers, and just like in real life, the only way to build relationships is by showing up and being engaged with your community. Also, keep in mind that marketing is a long term game, meaning if you stop marketing now then you will not see the immediate impact, but over time you will see fewer leads and a decline in overall business. The most important thing you can do for your business is to ensure you keep your business in front of your customers with your marketing efforts. If you are not, I can assure you that your competitors are. 

In the digital landscape, the correlation between trust and revenue is stronger than ever. Social media and email marketing are not just tools for promotion; they are platforms for building relationships, establishing trust, and ultimately increasing your bottom line. In this post, we'll delve into why focusing on trust through these channels can lead to sustained revenue growth over time.

SMS marketing is a strategy that allows businesses to communicate promotional messages directly to customers' mobile phones. With an open rate as high as 98%, SMS marketing can be a game-changer for your business, boosting customer engagement and increasing sales. In this guide, we will delve into the best practices to help you get started with SMS marketing and ensure your campaigns are successful.

Let’s face it, social media platforms are here to stay. Whether you like them or not, these new social sites are here to connect people from all over the world and even connect businesses with their target audience. Social media marketing is taking the whole world by storm and you are missing out on a lot if you are not utilizing this for your business. Stay ahead of the competition and partner with L.A. Social Karma today!