Jeff’s Gourmet Sausage Factory
About the Client
Jeff's Gourmet Sausage Factory is a Los Angeles-based, kosher-certified sausage producer known for its artisanal approach to crafting high-quality, flavorful sausages. Since its inception, Jeff’s has been dedicated to providing a variety of freshly made, natural sausages, using only the finest ingredients and adhering to strict kosher standards. The factory offers a diverse range of products, from classic favorites like beef and chicken sausages to more unique offerings such as merguez and jalapeño-infused sausages. Whether served in their casual restaurant or purchased for home cooking, Jeff’s Gourmet has built a reputation for delivering exceptional taste and quality, making it a local favorite for kosher and non-kosher food lovers alike.
Campaign Timeline
June 2024-August 2024
Scope: Jeff’s Gourmet Sausage Factory collaborated with L.A. Social Karma (LASK) to optimize its presence on Facebook, Instagram, and through monthly email marketing. The campaign aimed to strengthen brand visibility, foster customer engagement, and drive sales through a consistent, multi-channel approach.
Results
Facebook:
Engagement: 93% increase in Engagement, yielding an average engagement rate of 3%
Impressions: 8% increase in Organic Impression
Instagram:
Audience Growth: Follower growth rate of 1% month over month.
Impressions: 94% increase in Organic Impression
Engagement: Yielding an average engagement rate of 3%
Email Marketing:
Open Rate: Email campaigns consistently achieved high open rates, with August’s email reaching a 47% open rate.
Click-Through Rate: The click-through rate for August was 3.84%, demonstrating strong engagement with the email content.
Key Takeaways
Integrated Marketing: The combination of Facebook, Instagram, and email marketing allowed Jeff’s Gourmet to create a seamless customer journey, from awareness to engagement to purchase.
Storytelling through Visuals: Food-centric content performed exceptionally well on both Instagram and Facebook, particularly posts that featured new or limited-time menu items.
Email Campaign Success: Email marketing complemented social media efforts and played a crucial role in driving revenue, with high open rates and direct sales impact.
Social Media Content
Click directly on any image below to view the live post our team has created.
Email Marketing
Click directly on any image below to view the email
After working with multiple social media/brand management companies, we found it difficult to find a team that embodied all of the strengths we were looking for (content creation, strategy, reporting, understanding of brand culture and market, etc). After searching some more, we came across LA Social Karma and decided to give them a shot because they are local to LA and seemed to be pretty active and knowledgeable in social media brand marketing. From the initial onboarding call, their team has been nothing but hands on, tentative, responsive and helpful. They even navigated us through an issue we were having with our facebook manager access. We look forward to continuing our partnership and continued growth and success with LASK!
Elan Adivi, Operations Manager, Jeff’s Gourmet Sausage Factory