Maria's Italian Kitchen
About the Client
Maria's Italian Kitchen is celebrated for its authentic Italian cuisine, rooted in family recipes and a dedication to quality. With 8 locations in the Los Angeles area, Maria's Italian Kitchen prides itself on creating an inviting atmosphere where customers can enjoy traditional Italian dishes made with the freshest ingredients.
Campaign Timeline
November 1, 2023 – May 31, 2024
Scope
The campaign aimed to elevate Maria’s Italian Kitchen’s online presence on Instagram, Facebook, LinkedIn, and TikTok by:
Producing content that tells the restaurant's story.
Engaging actively with their community through responses to comments, direct messages, and interactions on all platforms.
Results
Follower Growth: Increased by 15.4%
Impression: Increased by 311%
Engagements: Increased by 128.1% with an overall 3% Engagement Rate
Video Views: 39,536
Follower Growth: Grew by 4.3%
Impression: Increased by 67.9%
Engagement: Increased by 111% with a 3.63% Engagement Rate
Video Views: 76,283
Follower Growth: 10.47%
Impression Increase: 42.57%
Engagement Increase: 21.05%
TikTok
Follower Growth: 9.84%
Impression Increase: 15.28%
Engagement Increase: 26.51%
Key Takeaways:
Maria's Italian Kitchen has seen significant growth in social media engagement and reach across all platforms. The most notable increases were in impressions and video views, particularly on Facebook, Instagram, and TikTok. Engaging content such as promotional posts, special announcements, and celebratory messages received high engagement. Video content on TikTok and Facebook performed exceptionally well, highlighting the importance of visual storytelling.
By focusing on creating compelling content and engaging with their audience, Maria's Italian Kitchen successfully enhanced its online presence and strengthened its connection with customers.
Social Media Content
Click directly on any image below to view the live post our team has created.
