Epostle.net

About the Client: 

Archbishop Hovnan Derderian launched "Epostle.net" to celebrate the 40th anniversary of Fr. Vazken Movsesian's ordination and establish a new ministry for the Western Diocese. Fr. Vazken has been a pioneer in using electronic technologies to spread information about the Armenian Church since the 1980s. Epostle.net serves as the voice of the In His Shoes Ministry and now aims to broaden its scope with the support of Dr. Eric Esrailian. The website offers daily prayers, meditations, readings, and enhanced engagement for the faithful. Epostle is part of the Western Diocese's mission and works alongside the Diocesan Media Department. It will serve as a hub for outreach, housing Armenian Christian literature, lesson plans, and interactive experiences. To stay updated and get involved, sign up for the mailing list on the Epostle.net site.

Campaign:  

Ongoing project since February 2023; this case study outlines the February -May 2023 results. Epostle.net came to us to increase awareness and spread the message of hope.

Scope: 

• Create content for social media platforms: Instagram & Facebook 

• Community Engagement: respond to direct messages, comments, and questions received through their social media channels 

Results:  

• Over 90K impressions on Facebook & Instagram

• A 30% increase in total followers

• Over 50K in video views.

• Average 12% Engagement Rate

• Increase in general awareness and overall word-of-mouth marketing.

90 Days of Instagram Profile Active:

• 992 Instagram Profile Visit

• 20.9K non-follower accounts reached