Via Veneto

About the Client:

Via Veneto, nestled in Santa Monica, offers a genuine slice of Italy. This intimate venue marries fine Italian dining with a warm, inviting atmosphere. Chef Ruben Vasquez crafts exquisite dishes with the finest ingredients, while sommelier Simone ensures your wine perfectly complements your meal. Experience Italian elegance without pretense at Via Veneto, where every visit feels like coming home.

Campaign Timeline:

June 2023-January 2024

Scope:

Create content for social media platforms: Instagram & Facebook
Community Engagement: respond to direct messages, comments, and questions received through their social media channels
1 Email Per Month

Results:

Email:

Average Email Open Rate 52%
Average Click Through Rate 1.4%
15-20 Reservation book from email

Instagram & Facebook
- Overall Growth: A 233.3% increase in net audience growth across social media platforms.
- Impressions and Engagements:
  - Impressions increased by 68.6%, and Engagements increased by 223.8%, demonstrating a significant rise in content visibility and audience interaction.
- Engagement Rate: An engagement rate of 4.4% per impression, reflecting a high level of audience interaction with the content
- Key Takeaways: The strategy highlights the effectiveness of a robust posting schedule, engaging stories, strategic hashtag use, and content that resonates with key demographics to enhance social media presence and audience engagement.