Oak & Iron

About the Client: 

Oak & Iron, nestled in Thousand Oaks, CA, is all about bringing stories to life through their drinks. They're big on using fresh, local ingredients for their cocktails, making sure there's a seasonal twist and something new for everyone to try. Plus, they host events that bring people together over great drinks, sharing knowledge and fun experiences

Campaign Timeline:

June 2023-January 2024

Scope: 

• Create content for social media platforms: Instagram & Facebook 

• Community Engagement: respond to direct messages, comments, and questions received through their social media channels 

Results:  

• Overall Growth: Achieved a 356.3% increase in net audience growth across social media platforms.

• Platform-Specific Success:

  • Facebook: Notable increase in impressions and engagements.

  • Instagram: Significant rise in both impressions and engagements, with stories showing particularly strong performance.

• Content Strategy:

  • Posts featuring new cocktails and event promotions were among the top-performing content.

  • Instagram stories were effectively used for higher audience interaction.

  Audience Demographics:

  • Broad reach across various demographics, with particularly strong engagement from women aged 35-44.

• Hashtag Impact:

  • Strategic use of hashtags like #mixology, #ThousandOaks, and #cocktails significantly enhanced engagement.

• Key Takeaways: The success underscores the importance of tailored content, strategic use of hashtags, and active community engagement to boost social media performance.