Truxton’s American Bistro

About the Client: 

Truxton's American Bistro is a locally owned restaurant in the Los Angeles area with two locations: Westchester and Torrance. They have a warm and friendly atmosphere with unique dishes from around the world that will meet everyone's needs, from vegetarian to carnivore. 

Campaign:  

Ongoing project since 2019, this case study covers a 12-month reporting period.

Scope: 

  • Create content for their social media platforms: Instagram & Facebook 

  • Community Engagement: respond to direct messages, comments, and questions received through their social media channels 

  • Create weekly emails campaigns 

  • Respond to customer reviews on Google My Business, Yelp & Facebook. 

  • Create Facebook & Instagram ads to grow loyalty signs up and general awareness of the brand. 

Results:  

  • Over 700K impressions on Facebook & Instagram

  • A 4% increase in total followers

  • Over 40K in video views.

  • 3% engagement rate on Facebook & Instagram

  • Increase in general awareness and overall word-of-mouth marketing

  • Weekly email campaigns increase online ordering & private party bookings. Average open email rate: 24%, with an average click-through rate of 4%

  • Average open email rate: 41%, with an average click-through rate of 2.7%

  • Increased monthly loyalty sign-ups using Facebook & Instagram Ads.

  • Increased brand loyalty with review responses on Yelp, Google My Business & Facebook 

Social & Email Content

Click directly on any image below to view the live post or email campaign our team has created.