Mugsyclicks
About the Client:
MugsyClicks School Photography is a photography business that captures school portraits of students in Northern California. The company was founded in 1993 by Linda J. Russell, who recognized the potential for capturing unique and memorable photos of children in a school setting.
Linda's experience as a parent and photographer led her to believe that schools provided an ideal backdrop for capturing the spirit and personality of children. She saw an opportunity to bring creativity and excitement back to an industry that had become too generic and formulaic.
Since its founding, MugsyClicks School Photography has become a leading provider of school portraits in Northern California. The company's team of experienced photographers has captured thousands of images of students in hundreds of schools throughout the region.
MugsyClicks School Photography takes pride in its ability to create portraits that capture each student's unique personality. The company's photographers work closely with students and school administrators to create a comfortable and relaxed environment, which allows for natural and genuine expressions.
Campaign:
Mugsyclicks approached L.A. Social Karma for assistance in designing an effective email marketing campaign that would increase family portrait booking during the holiday season in Northern California
Scope:
Set up a landing page
Set up the Booking pages for each session
Weekly email campaigns
Results:
405 mini-sessions booked in the 2022 holiday season. Increased by 87.5% from the 2021 season.
Email Examples
