Malibu Brewing Company is a locally owned craft brewery whose mission is to elevate the craft beer experience through quality ingredients, exceptional hospitality, and a commitment to supporting its team and the community.

June 2024-Oct 31, 2024

MB Brewing needed assistance crafting a content strategy that would resonate with its target audience while executing consistent, engaging monthly marketing efforts. Additionally, the brand sought to leverage email marketing to drive traffic to its physical location and online platforms. The primary goals were:

• Increase brand visibility

• Enhance audience engagement

• Drive local awareness and foot traffic

To address these challenges, L.A. Social Karma implemented the following strategies:

1. Content Strategy Development:

   • Focused on visually appealing posts highlighting MB Brewing’s unique beers, community events, and coastal vibe.

   • Leveraged a mix of static posts, Reels, and Stories to maximize audience reach and engagement.

2. Engagement-Driven Content:

   • Created posts centered around seasonal beer releases and events, such as the Canyon Rosé Rice Lager and 4th of July celebrations.

   • Included interactive Stories with polls, quizzes, and behind-the-scenes content.

3. Consistent Execution:

   • Maintained a monthly posting schedule tailored to MB Brewing’s promotional calendar.

   • Regularly monitored analytics to optimize content performance.

4. Email Marketing Integration:

   • Launched targeted email campaigns

   • Achieved an average open rate of 54%-56%, reflecting an engaged subscriber base.

   • Click rates ranged from 1.8%-3.6%, driving traffic to MB Brewing’s website and increasing merch sales and reservations.

Between June 1, 2024, and October 31, 2024, MB Brewing saw significant improvements in its digital marketing performance:

1. Audience Growth:

   • Instagram followers grew by 17%, from 4,495 to 5,261.

2. Engagement Metrics:

   • Total organic engagements increased by 113.6% to 4,459.

   • Organic Likes surged by 114.4%, with 3,709 likes.

   • Organic Shares rose by 102.8%, totaling 363.

   • Story Replies saw a remarkable increase of 412.5%, reflecting stronger audience interaction.

3. Content Reach:

   • Impressions grew by 81.4%, from 69,879 to 126,760, highlighting improved visibility.

4. Email Campaign Impact:

   • Email open rates averaged 54%-56%, demonstrating strong audience interest.

   • Click rates ranged from 1.8%-3.6%, effectively driving traffic to promotional events and updates.

5. Stories Performance:

   • Story Impressions increased by 949.7% to 48,969, with significant growth in viewer actions, including Story Taps Forward (+1,167.3%) and Taps Back (+1,707.2%).

6. Top-Performing Posts:

   • Posts such as "Big Rock Amber Lager Wins Bronze," "4th of July Celebration," and "Meet the Team: Frank" achieved high engagement levels with 157, 154, and 121 engagements, respectively.

   • Visual and storytelling content, particularly posts showcasing beer releases and team members, resonated strongly with the audience.

L.A. Social Karma’s tailored content strategy, consistent execution, and effective email marketing helped MB Brewing achieve remarkable results across multiple channels. By increasing visibility and driving meaningful audience engagement, Malibu Brewing successfully strengthened its brand presence and connected with its community.