Spring Back into Consistency: A Fresh Start for Your Marketing
April is here, and if you’re anything like us, the first few months of the year flew by in a blur. Maybe you kicked off the year with big marketing goals—or maybe you promised yourself you'd finally get consistent with email and social media… and then business happened.
Now’s a great time to reset.
Consistency in marketing doesn’t mean doing everything, all the time. It means showing up regularly where your audience expects you. For most of us, that looks like sending a monthly email, planning for upcoming holidays and events, and staying active on the platforms where our customers spend time.
7 Tips to Build Your Email Subscriber List
We all know email marketing is essential, but building that list is so hard! Building a good list takes time and effort; we're sharing a few ideas this month to get you thinking about building your list!
What Will Gen Z Spend Money On & Why Do Marketers Need to Care?
A new generation of spenders is here! Studies have shown that Generation Z spends its money and shops differently compared to its millennial predecessors. When deciding where to shop, Gen Z’s primary motivator is buying products that give them the best value for the price they pay. On the other hand, millennials and previous generations were more loyal to brands themselves over actual cost.