New Generation Improvements

About the Client:

Mario and Marisela Arechiga are the driving force behind New Generation Improvements. They are dedicated to their passion for building, creating, and renovating as a husband and wife team. Their mission is to revolutionize the renovation experience and make it seamless. They understand the challenges and stress that often come with renovation projects, and they aim to change that by providing exceptional service and going above and beyond for their clients.

New Generation Improvements is committed to banishing the negative perception of contractors by simply delivering on what they were hired to do and more. With years of experience and expertise, Mario and Marisela are equipped to handle a full range of renovation projects, from major build-outs to remodeling homes and commercial spaces.

Their commitment to their clients extends beyond the completion of the project. Their dedicated crew is available to assist with continued updates to help maintain their client's new space for years. With Mario and Marisela at the helm, clients can expect unparalleled service and expertise throughout the renovation process and beyond.

Campaign:

Ongoing project since November 2022; this case study covers a 3-month reporting period. New Generation Improvements approached L.A. Social Karma for assistance in designing an effective social media & email marketing campaign that would help with awareness and give a face and a name to their company

Scope:

Create content for social media platforms: Instagram & Facebook
Community Engagement: respond to direct messages, comments, and questions received through their social media channels
Create monthly email campaigns

Results: