Outdated Instagram Tactics
So you’ve got your business Instagram account up and running, you have your content themes mapped out, and now you can set it & forget it, right? Not so fast! Your Instagram strategy is never finished and your presence should never be left on autopilot. Social media moves fast and you could be using outdated strategies or missing out on new, useful techniques if you take a back seat. There’s always more you can do to make sure you’re ahead of the curve. Here are a few pro tips you can refer back to when you want to keep your page in check.
The 101 of YouTube Shorts
With entertaining short-form videos being the hot commodity as of late, YouTube Shorts has also grown in popularity. Shorts are YouTube's answer to TikTok, Instagram Reels, and other viral video platforms but since Shorts are limited to 60 seconds and are set to autoplay, they offer an excellent way to get your content in front of the right viewers and subsequently draw them into your channel. You can either create a short to directly post on the channel right from mobile, or upload a short vertical video from desktop. It’s very simple to get started if you haven’t already!
A Look at the New Trends in Social Marketing for 2023
2023 has arrived and with it comes a whole new journey in social media marketing. The digital arena is always evolving, so it is very important to keep yourself and your business ahead of the curve in order to keep as many eyes on your brand as possible. If you’re worried about how to do that over the course of the year, there’s no need to fret! Instagram and WGSN did all the work by compiling a 2023 Trends Report to forecast what lies ahead and aims to highlight the top, rising shifts based on usage insights, survey data, and more. Their report is a whopping 22 pages, but LASK has summed it all up for you to make life easy. Here is what we feel are some of the most important key points that will be important to audiences throughout the course of the year:
What Will Gen Z Spend Money On & Why Do Marketers Need to Care?
A new generation of spenders is here! Studies have shown that Generation Z spends its money and shops differently compared to its millennial predecessors. When deciding where to shop, Gen Z’s primary motivator is buying products that give them the best value for the price they pay. On the other hand, millennials and previous generations were more loyal to brands themselves over actual cost.
Meta’s New Page Experience
You may have noticed your Facebook, aka Meta Business Page, has a new look. This “New Page Experience” comes with a few added features, and your settings have been moved around. Let’s walk through the changes together. As with all updates from Meta, the New Page Experience is rolled out slowly to users, so you may or may not have it. Hang tight…it’s coming your way soon.
Google My Business
By now, most business owners and entrepreneurs are familiar with Google My Business. Not only is your Google My Business account the only means by which you can claim ownership of your Business Profile, attain management rights to it, and unlock additional free features to increase your visibility on Google, but since Google holds more than 92% of search engine market share, we also know it is an important tool to gain more visibility with broader audiences. However, although the platform is very familiar to us, there are still a few bits of info that some companies and individuals may miss (or misunderstand) when setting up their My Business page.
Introducing Instagram Reels Ads
As a business looking to reach new audiences outside of their usual network, Instagram Reel Ads are a fantastic option to utilize. Reel Ads allows you to reach a broader audience quickly due to its rapid growth and the natural “consumability” of the format. They also increase the probability of your ad appearing in the most popular places on Instagram. These features are what make Reel Ads vital to your business social media marketing strategy.
Reel Ads are the latest ad format designed by Instagram, they join the family of other types of ads such as Newsfeed post ads, Story placements, Messenger ads, and Sidebar ads. There are, however, a few key differences when it comes to Instagram Reel Ads:
Social Media Audit
Not sure if your social media marketing strategy needs a makeover? In this blog post, we will give you a nine-step checklist to audit and improve your social media strategy. Best of all you…don’t need fancy tools to get started! All you need is access to your business’ social analytics and a spreadsheet platform (Google Sheets is free 😉). Let’s get started:
2023 Marketing Strategy
October is here which means Q4 is upon us. As we finish this year off strong, NOW is actually the best time to start planning and brainstorming your marketing strategy for 2023. Here are some tips on how to get started planning for another successful year.
Facebook Account Center
Facebook Accounts Center Nowadays, everyone seems to have multiple Facebook and Instagram pages. In addition to our personal pages, many of us have business pages, hobby pages, client pages, and more. It can be dizzying trying to keep them all in order and frustrating
Setting Up Conversion Ads
We covered the basics of your to-do tasks required BEFORE you can set-up Conversion Ads in last month’s blog post. Now, it’s time to dive into setting up the actual Conversion Ads.
Facebook defines a Conversion Ad as ads that get people to take action on your website. That action can be a purchase, filling out a lead form, signing up for a webinar, etc. Use this ad format when your goal for your ad is leads, email collection, and/or sales. We suggest an audience that is already familiar with you and your product. You might use traffic, video, or engagement ads to build awareness and educate users on your product, THEN conversion ads to retarget those audiences and, hopefully, generate a sale. Remember, every business is different, so you must test what will work for you and your business. When creating your marketing plan, social media ads are one piece of the marketing puzzle. You should always plan to come up with other ideas on how to get the word out and consider campaigns that will allow you to capture email addresses so you can use email marketing to sell long term. If you build your email list, you then own that data! Otherwise, you are at the mercy of different barriers like what platform is popular this week, changing algorithms, and privacy updates. If I had a crystal ball, I would say we have just seen the beginning of privacy changes with Apple iOS14.
Tik Tok for Business
Every marketer and non-marketer alike knows that the only way to stay ahead of the competition is to be proactive in learning as much as they can about new marketing strategies and platforms. That’s even more important when it comes to social media platforms because this particular medium evolves fast. This is evident with the growth and popularity of TikTok not only for personal use, but also for business purposes. TikTok sees an increase in the number of users daily, with estimates showing that TikTok will cater to a total of 1.5 billion users by the end of 2022!
With that in mind, here are 5 small ways you can best start utilizing TikTok for your business:
TikTok 101
TikTok has quickly become not only a social media mainstay, but also has the potential to become a lucrative business marketing force. Boasting 1 billion monthly active users, Tiktok is the place to see and be seen for all age ranges and that holds true for businesses as well. The unique way the platform encourages a more relatable and personalized marketing experience, paired with the ever-growing number of advertising tools, means it provides the perfect opportunity to interact with your target customers in a whole new way.
By tapping into trending topics and challenges, crafting regularly occurring live streams, or getting creative with trending sounds, TikTok gives creative and out-of-the-box ideas about how you can best represent the personality of your business. Feeling overwhelmed by the possibilities? Don’t worry! We’re here to walk you through a few of the simple basics and features so you can jump right in.