Bolita

About the Client: 

Bolita is a neighborhood cocktail bar inspired by the Golden Age of Cuba from El Cochinito and Tropical owners. Grab a seat at the mirror-backed bar and drift back into earlier times with something tall and cool—crafted cocktails made with local, sustainable, ethically sourced products.

Campaign:  

The project wrapped up in May 2023; this case study outlines the results of the entire project. Bolita came to us to increase awareness of their new bar through social media & email marketing.

Scope: 

• Create content for social media platforms: Instagram & Facebook 

• Community Engagement: respond to direct messages, comments, and questions received through their social media channels 

• Create monthly email campaigns

Results:  

• Over 600K impressions on Facebook & Instagram

• An 18% increase in total followers

• Over 100K in video views.

• Average 11% Engagement Rate

• Increase in general awareness and overall word-of-mouth marketing.

• Monthly email campaigns increase reservation & private party bookings.

• Average open email rate: 41%, with an average click-through rate of 2.7%

• 90 Days of Instagram Profile Active:

  • 8000 Instagram Profile Visit

  • 586 Instagram Link tab

  • 486 request for directions

  • 7207 non-follower accounts reached