Spring Back into Consistency: A Fresh Start for Your Marketing

April is here, and if you’re anything like us, the first few months of the year flew by in a blur. Maybe you kicked off the year with big marketing goals—or maybe you promised yourself you'd finally get consistent with email and social media… and then business happened.

Now’s a great time to reset.

Consistency in marketing doesn’t mean doing everything, all the time. It means showing up regularly where your audience expects you. For most of us, that looks like sending a monthly email, planning for upcoming holidays and events, and staying active on the platforms where our customers spend time.

Not sure where to start? Keep it simple:

• Send one helpful email each month.

• Post on social media twice a week.

Need help getting back into the groove? Here are a few ways to ease into a more consistent routine:

1. Schedule time to plan.
   Block out time on your calendar to plan next month’s marketing. We recommend working at least one month ahead—ideally one quarter. The more you plan, the more effective your marketing will be. Marketing takes time: time for your social media posts to get traction, time for ads to run, time for emails to be read, and time for in-store promotions to gain attention. Waiting until the last minute doesn’t give your campaigns the runway they need to perform.

2. Get your assets ready.
   Once your campaigns are mapped out, connect with your team or vendors to create the graphics needed for ads, emails, and social posts. If you’re a team of one, block out time to get it done yourself.

3. Batch and schedule your content.
   Prepare all your emails and social media posts for the month and get them scheduled. Reuse content across platforms—turn social posts into email snippets and email content into social posts. There’s no need to reinvent the wheel each month.

At the end of the day, consistency builds trust.

Connecting with your audience through social media and email allows people to get to know your brand, your values, and the people behind the business. So when they do head to Google to search and make a buying decision, your online presence can set you apart.

Without that connection, decisions are often made based solely on pricing and reviews. Social media and email give you an edge. They help you build trust before someone is ready to buy, so when it’s time to choose, you're already in the running.

And remember—your audience doesn’t expect perfection. It’s okay to be human. What matters most is that you show up, share your story, and keep the connection going.

Need help getting your email or social media back on track? Let’s chat! Book a free 30-minute consult and we’ll look at what’s working, what’s not, and where to go from here.