Unlocking Your Small Business Potential Through Strategic Online Marketing
As a small business owner, you may run a restaurant, consulting business, nonprofit, or startup. You have great products and a passion for what you do, but in today's digital age, relying on your products alone isn't enough. You must market your business using email marketing and social platforms by sharing stories, building community, and connecting. Although your key performance indicator for Instagram might not be a sale, don’t discount the power of social media in producing leads and helping those leads become long-time repeat customers.
Consistency is Key!
Consistency is the key to achieving long-term success in marketing. It's important to note that advertising and sales are often mistakenly considered as the only aspects of marketing, but that's not true. Marketing is not just about making sales but also involves communicating a brand's message and value through various channels. It's also about building strong relationships and brand loyalty, which can help in generating leads, sales, and repeat customers, as well as retention and word of mouth recommendations.
We at L.A. Social Karma are often asked about the secret to a successful social media campaign. Our answer is consistency and sustainability! That’s not to say you will not have better results with better storytelling and images, etc, but the key is to determine a monthly marketing program that aligns with your business goals and is sustainable month over month. This means determining where, when, and how much you are going to show up on the different platforms. I know this sounds boring and too simple but it works. If you execute your simple marketing program month over month, this program will produce word of mouth and visibility of your products and services and will drive leads into the business. Also, having a strong online presence supports your sales team in the field, as the prospect is likely familiar with your business and is more comfortable making a purchasing decision as you’ve built a relationship online with them.
Sample Marketing Program!
Here is a sample marketing program that can be tailored to your industry by using the most effective platforms. The focus of this program is to build relationships and guide your leads through the sales funnel. This should be a long-term strategy to generate word-of-mouth marketing and improve your Google search rankings. To attract more leads to your business, cold email campaigns, social media, and Google Ads are effective. However, please note that this program will result in sales meetings, but the leads may be difficult to close and require significant time and effort to nurture. Therefore, it's essential to have a sales funnel in place, similar to the one outlined in our program below.
2 emails per month
15 Social Media Post
1 Blog Post per Month
Community Engagement on Instagram, Facebook
Review Response on Yelp & Google
2 Community/ Networking Monthly
Overwhelmed? Get some help!
As a small business owner, you often have to wear multiple hats. However, when it comes to creating a marketing program, our team can assist you in maintaining consistency, saving time and money, and ensuring that all your marketing efforts align with your brand and convey a cohesive message. Let us help streamline your marketing process and optimize your results!
