Do you have Control of your Facebook & Instagram Pages?
If you're a business owner using Facebook and Instagram, it's essential to understand and use Business Portfolio for managing your social media accounts. One of the biggest issues we see when onboarding new clients is that they often do not have proper access to their Facebook or Instagram pages. Most of the time, we see that a past social media manager has full control of their social media assets, and the business owner has no idea (often, neither does the prior social media manager).
The Business Portfolio, formerly known as The Business Manager / Business account, is where you keep your Meta digital assets, such as your Facebook Business Page, Instagram Profile, Ad Manager, etc., and grant access to these assets.
What to Do If Your Facebook or Instagram Account is Hacked: A Step-by-Step Guide
In today's digital world, security breaches have unfortunately become quite common with Instagram and Facebook being frequently targeted. Here at L.A. Social Karma, we receive emails from scammers impersonating Meta almost daily. These emails look good and usually have alarming news like your ad account has been disabled or you will lose access to your Instagram account if you do not take action. The first thing you want to do is check the email address from which the email has been sent, not the name on the email but the actual email address. Second, never click on links directly from the email; go ahead and log in to your account from your mobile app or desktop and if there is an issue, you will receive a notification or a pop-up. Also, be wary of messages in direct messages, do not click on any links. This blog will outline a few steps to secure your account if you have been hacked.
A Look at the New Trends in Social Marketing for 2023
2023 has arrived and with it comes a whole new journey in social media marketing. The digital arena is always evolving, so it is very important to keep yourself and your business ahead of the curve in order to keep as many eyes on your brand as possible. If you’re worried about how to do that over the course of the year, there’s no need to fret! Instagram and WGSN did all the work by compiling a 2023 Trends Report to forecast what lies ahead and aims to highlight the top, rising shifts based on usage insights, survey data, and more. Their report is a whopping 22 pages, but LASK has summed it all up for you to make life easy. Here is what we feel are some of the most important key points that will be important to audiences throughout the course of the year:
Meta’s New Page Experience
You may have noticed your Facebook, aka Meta Business Page, has a new look. This “New Page Experience” comes with a few added features, and your settings have been moved around. Let’s walk through the changes together. As with all updates from Meta, the New Page Experience is rolled out slowly to users, so you may or may not have it. Hang tight…it’s coming your way soon.
Social Media Audit
Not sure if your social media marketing strategy needs a makeover? In this blog post, we will give you a nine-step checklist to audit and improve your social media strategy. Best of all you…don’t need fancy tools to get started! All you need is access to your business’ social analytics and a spreadsheet platform (Google Sheets is free 😉). Let’s get started:
Facebook Account Center
Facebook Accounts Center Nowadays, everyone seems to have multiple Facebook and Instagram pages. In addition to our personal pages, many of us have business pages, hobby pages, client pages, and more. It can be dizzying trying to keep them all in order and frustrating