What to Do If Your Facebook or Instagram Account is Hacked: A Step-by-Step Guide
In today's digital world, security breaches have unfortunately become quite common with Instagram and Facebook being frequently targeted. Here at L.A. Social Karma, we receive emails from scammers impersonating Meta almost daily. These emails look good and usually have alarming news like your ad account has been disabled or you will lose access to your Instagram account if you do not take action. The first thing you want to do is check the email address from which the email has been sent, not the name on the email but the actual email address. Second, never click on links directly from the email; go ahead and log in to your account from your mobile app or desktop and if there is an issue, you will receive a notification or a pop-up. Also, be wary of messages in direct messages, do not click on any links. This blog will outline a few steps to secure your account if you have been hacked.
What is Threads and Should I Be Utilizing in My Social Media Strategy?
Last month, Threads was launched with a ton of fanfare on Instagram. It’s been about a month, and the dust has settled, and we took a deeper look at the platform. Below are the basics and some thoughts on if you should invest in this platform as part of your overall social strategy.
Our overall takeaway, we feel the platform falls short, it seems that Meta rushed the platform to market to capitalize on what’s happening at Twitter, aka X. The app is missing basic functionality such as post search, hashtags, trending search, DM, and being able to edit a post. These seem like basic features to us in this day and age of social media.
3 Effective Tactics for Instagram Engagement
Engaging your audience on Instagram is crucial for building a loyal following and driving meaningful interactions. While there are various tactics for increasing engagement, it's essential to focus on creating valuable content that resonates with your audience. In this blog post, we will explore three powerful tactics to boost engagement on Instagram: nurturing before selling, implementing tactical stories, and providing relatable value.
How to Get Your Followers to Talk to You on Instagram
Engaging with your followers on Instagram is crucial for building a strong community and increasing your brand's visibility. In this blog, we will explore effective strategies to encourage your followers to talk to you and share their thoughts and experiences. By understanding your audience, experimenting with different content formats, and leveraging Instagram's interactive features, you can foster meaningful connections with your followers.
Outdated Instagram Tactics
So you’ve got your business Instagram account up and running, you have your content themes mapped out, and now you can set it & forget it, right? Not so fast! Your Instagram strategy is never finished and your presence should never be left on autopilot. Social media moves fast and you could be using outdated strategies or missing out on new, useful techniques if you take a back seat. There’s always more you can do to make sure you’re ahead of the curve. Here are a few pro tips you can refer back to when you want to keep your page in check.
A Look at the New Trends in Social Marketing for 2023
2023 has arrived and with it comes a whole new journey in social media marketing. The digital arena is always evolving, so it is very important to keep yourself and your business ahead of the curve in order to keep as many eyes on your brand as possible. If you’re worried about how to do that over the course of the year, there’s no need to fret! Instagram and WGSN did all the work by compiling a 2023 Trends Report to forecast what lies ahead and aims to highlight the top, rising shifts based on usage insights, survey data, and more. Their report is a whopping 22 pages, but LASK has summed it all up for you to make life easy. Here is what we feel are some of the most important key points that will be important to audiences throughout the course of the year:
Introducing Instagram Reels Ads
As a business looking to reach new audiences outside of their usual network, Instagram Reel Ads are a fantastic option to utilize. Reel Ads allows you to reach a broader audience quickly due to its rapid growth and the natural “consumability” of the format. They also increase the probability of your ad appearing in the most popular places on Instagram. These features are what make Reel Ads vital to your business social media marketing strategy.
Reel Ads are the latest ad format designed by Instagram, they join the family of other types of ads such as Newsfeed post ads, Story placements, Messenger ads, and Sidebar ads. There are, however, a few key differences when it comes to Instagram Reel Ads:
Social Media Audit
Not sure if your social media marketing strategy needs a makeover? In this blog post, we will give you a nine-step checklist to audit and improve your social media strategy. Best of all you…don’t need fancy tools to get started! All you need is access to your business’ social analytics and a spreadsheet platform (Google Sheets is free 😉). Let’s get started: