Leveraging TikTok Trends: A Guide for Businesses
Looking to leverage TikTok trends for your business? Discover how to effectively use trending hashtags and challenges to increase brand awareness, reach new customers, and create an authentic brand image. Learn the do's and don'ts of incorporating TikTok trends into your business strategy.
A Look at the New Trends in Social Marketing for 2023
2023 has arrived and with it comes a whole new journey in social media marketing. The digital arena is always evolving, so it is very important to keep yourself and your business ahead of the curve in order to keep as many eyes on your brand as possible. If you’re worried about how to do that over the course of the year, there’s no need to fret! Instagram and WGSN did all the work by compiling a 2023 Trends Report to forecast what lies ahead and aims to highlight the top, rising shifts based on usage insights, survey data, and more. Their report is a whopping 22 pages, but LASK has summed it all up for you to make life easy. Here is what we feel are some of the most important key points that will be important to audiences throughout the course of the year:
Social Media Audit
Not sure if your social media marketing strategy needs a makeover? In this blog post, we will give you a nine-step checklist to audit and improve your social media strategy. Best of all you…don’t need fancy tools to get started! All you need is access to your business’ social analytics and a spreadsheet platform (Google Sheets is free 😉). Let’s get started:
Tik Tok for Business
Every marketer and non-marketer alike knows that the only way to stay ahead of the competition is to be proactive in learning as much as they can about new marketing strategies and platforms. That’s even more important when it comes to social media platforms because this particular medium evolves fast. This is evident with the growth and popularity of TikTok not only for personal use, but also for business purposes. TikTok sees an increase in the number of users daily, with estimates showing that TikTok will cater to a total of 1.5 billion users by the end of 2022!
With that in mind, here are 5 small ways you can best start utilizing TikTok for your business:
TikTok 101
TikTok has quickly become not only a social media mainstay, but also has the potential to become a lucrative business marketing force. Boasting 1 billion monthly active users, Tiktok is the place to see and be seen for all age ranges and that holds true for businesses as well. The unique way the platform encourages a more relatable and personalized marketing experience, paired with the ever-growing number of advertising tools, means it provides the perfect opportunity to interact with your target customers in a whole new way.
By tapping into trending topics and challenges, crafting regularly occurring live streams, or getting creative with trending sounds, TikTok gives creative and out-of-the-box ideas about how you can best represent the personality of your business. Feeling overwhelmed by the possibilities? Don’t worry! We’re here to walk you through a few of the simple basics and features so you can jump right in.