What is Threads and Should I Be Utilizing in My Social Media Strategy?
Last month, Threads was launched with a ton of fanfare on Instagram. It’s been about a month, and the dust has settled, and we took a deeper look at the platform. Below are the basics and some thoughts on if you should invest in this platform as part of your overall social strategy.
Our overall takeaway, we feel the platform falls short, it seems that Meta rushed the platform to market to capitalize on what’s happening at Twitter, aka X. The app is missing basic functionality such as post search, hashtags, trending search, DM, and being able to edit a post. These seem like basic features to us in this day and age of social media.