7 Powerful Tips to Grow On IGTV What the Heck is IGTV?

Have you had a chance to check out Instagram’s latest feature, IGTV (aka Instagram TV)? You might we wondering what the heck it is, or asking yourself “why do I want to watch TV on my mobile phone?”

Here’s a 101 break down on IGTV:

IGTV, also known as Instagram TV, is a new application for watching long form, vertical video from Instagram creators. It’s very similar to YouTube. These videos can be as short as 15 seconds, as long as 10 minutes, or even up to 1 hour in length for some larger verified accounts.

IGTV has a similar feel to the Facebook messenger, in that it lives within Instagram but has a separate application that can be downloaded and used independently. Currently, you do not need to set up the standalone application to view content or upload content. That said, if you’d like to upload content, you will need to create a channel within Instagram. This step it’s straightforward, and Instagram walks you through the setup, which takes about 2 minutes. If you opt to download the standalone application, you will sign in with your current Instagram account credentials. Only one IGTV account per Instagram Login. Your current followers on Instagram automatically become your followers on IGTV.

Few Techy Notes:
As mentioned above, IGTV is designed for vertical video, ranging from 15- seconds to 10 minutes, or up to 1 hour if you have a larger verified account. The video format is .mp4 and should follow the aspect ratio 9:16.

Searching on IGTV:

From what I currently see, the search feature isn’t great. As of this writing, you cannot explore by topics. Hopefully searching by topic or hashtags will be included in upcoming releases.
IGTV’s content is organized in the following way:
1. For You: This seems to suggest videos curated based on your current Instagram usage.
2. Following: Videos created by those you currently follow on Instagram.
3. Popular: What’s trending on IGTV
4. Continue Watching: This works similar to an on-demand feature; saving the video for you to finish watching once you return to the application.

Now go be social! Take the challenge of creating your channel and uploading one video by the end of the week.

For more information check out these articles:

On Instagram TV, Brands Go longer and Weirder 

Welcome to IGTV 

What is IGTV ( Instagram TV) and How to Create Your Own Account 

Instagram TV: What Brands Need to Know to Get Started 

7 Powerful Tips to Grow On IGTV