Take Control of Your Social Media
Over the last several months, I have run into several clients that didn’t have proper access to their social media accounts. While Facebook & Instagram can be overwhelming, these platforms are crucial for your business to communicate with your customers (just like your email list). I am not saying you need to post daily or even understand how to use social media, but you DEFINITELY need to have ownership of your pages and know how to access them.
Here’s my 5 steps to taking your head out of the sand when it comes to your business social media:
Step #1: Which social media profiles does my business have and how do I access them? Learn what profiles you have and how to access them. If you use a smartphone, this can be set up directly on your phone or saved as bookmarks on your desktop, your social media manager can assist with this
Step #2: Review your social media profiles at least once per month. Just as you look at your P&L statements for your business monthly, you should also perform a quick check on your social media profiles monthly. Login to your Instagram and Facebook accounts to look over the content. Ask yourself the following questions:
- Are you happy with the images?
- Is engagement happening with your fans, are comments being responded to, etc?
- Is the copy/caption of your content in line with your brand message?
- Is content being posted on schedule with your social media plan?
This process should take no more than 5-10 minutes. Social media isn’t just for personal fun any longer, whoever is managing your social media presence is driving your brand’s voice, do not be complacent about it.
Step #3: Passwords, store them all in one place.
Collect the passwords for each of your profiles and store in the same place, preferably in a safe place such as Last Pass. Last Pass is free and very straightforward to use. It will save you hours of time and frustration searching for passwords. Your iPhone also stores passwords as well in a similar style vault, safe and secure in one place!
Step #4: Verify the phone number and email associated with your Instagram account.
Check your Instagram profile’s personal information. To access this, login to Instagram, visit your profile page, click edit profile, and select ‘Personal Information Settings.’ Here you’ll find the phone number and email address associated with your Instagram profile ( here’s a quick video demo).
Ensure the email address listed in the personal information section is an email your team can access and confirm the phone number is a CELL PHONE for someone from your business, such as an owner or general manager. Here’s why: from time to time, your Instagram account gets locked up, at no fault of your own. When this happens, Instagram will send a text to the phone number listed or an email to the email address associated with the account. Also, as a reminder, Instagram is a free account provided by Facebook. You do not own your Instagram account, Facebook does, and they have no obligation to get your account up and running again if you get locked out or do not have a proper form of resetting your password (email and cell phone on file).
Step #5: Do you know who has ownership of your Facebook page?
It is imperative that you ensure your business owns your Facebook business page, not your marketing agency.
To find out who owns the Facebook page
- Visit your business Facebook page (this is only accessible as an admin)
- Select ‘Page Roles’
- Scroll down to find ‘Page Owner’
If your page only has admins and does not list ‘Page Owner’, that is great. You can easily take ownership of our business page by setting up your ‘Facebook Business Manager’. I’ll show you how to do that in the near future! However, if you notice your Facebook page is owned by, say, your last marketing firm or a random person you worked with 5 years ago, it will take some work to transfer the page back to you. Let’s hope you’re still on good terms with that person! You would need to contact that person and have them release ownership to you.
As business owners, marketing directors, executives, etc., I know you are busy, and social media may seem like just one more thing to do; however, it’s a powerful tool that represents your brand’s voice so be sure you have your finger on that social media pulse!