Auto Captions on Instagram Video
Are you one of those people who loves having closed captions on everything to make sure you don’t miss anything? Imagine being able to give your target audience the luxury of captions on all your Instagram video content!
Back in September 2020, Instagram launched auto-captions on IGTV and has since continued to grow their captions to now include Stories and is currently testing out them out for feed-posts.
So what does this mean for you?
With captions, you are able to reach 40% of IG users who watch stories with the sound off. Similarly, captions make your content more accessible overall which means that you may actually see an overall increase in engagement, likes, and comments. Finally, being able to have your words automatically transcribed not only saves you time but also helps make your message crystal clear.
Who knew that something as simple as captions could be so beneficial?