HELP! Facebook Ads Manager 

When you log in to Facebook Ads Manager, it all feels a bit overwhelming to use. This is most likely why many business owners opt to use the ‘boost post’ option on their Facebook page instead of setting up ads inside their Ads Manager. Today, let’s walk through the essential sections of Ads Manager and explore video training links to see how to access the different areas of the Ads Manager below. Over the next few months, LASK will showcase several posts on Facebook, Instagram, and our blog to help you set up your Facebook Ads Manager.

Now let’s embark on the Facebook Ads Manager set-up journey, it is the starting point for being able to run ads on Facebook, Instagram, Messenger, or Audience Network. The Ads Manager is an all-in-one tool for creating, managing and tracking your ads. It is important to take the time to learn what the buttons do so you feel comfortable working in the Ads Manager instead of opting for a quick ‘boost post’ on your FB and IG pages. 

Pros for running all your ads in Ads Manager instead of using the ‘boost post’ feature on your business page?

  1. Ability to use specific ad objectives: There are many choices for objectives in Facebook Ads Manager. For example, at the ‘boost post’ level you can optimize your ads for website clicks, page engagement, video views, or messaging. In the Ads Manager, you can also use objectives such as traffic, conversion, and lead generation. 
  2. Ad placement options: When you ‘boost post’ your ad, you can only decide whether you’d like your ad placed on Facebook and/or Instagram. However, in the Ads Manager, you can choose additional placements such as stories, audience network, messengers, Facebook newsfeed and side ads.     
  3. Greater creative control: In Ads Manager, you can create slideshow ads, carousel ads, add a call to action to your ads, plus include headlines and specific descriptions.  
  4. Advanced targeting capabilities: When you ‘boost post’, you can pick interests, age, and gender as target audiences. With Facebook Ads Manager, you can use more advanced tools to create different and more focused audience types. 

To begin, check out this Facebook beginners guide to Ads Manager – click here to view. 

To access your Facebook Ads, follow the link and use your personal Facebook information to log in.  https://business.facebook.com/adsmanager 

Once you log in, you may see that you have an ad account with your personal name attached to it. For whatever reason, each unique profile has an ad account associated with the individual page, however, they are entirely separate from your profile page. The names on Ads Manager can be easily changed or you can create a new ad account (note: Facebook limits the number of ad accounts you can create, you can see how many you are allowed in your business manager). Also, if you have multiple ad accounts, once you log in, you can switch between them by using the drop-down menu. 

Also, another common confusion is that ad accounts are stand-alone profiles. Your ad account is not directly associated with your business page so you can use one ad account and run Facebook ads for different Facebook business pages (I would not suggest this, btw!).

Now, let’s break down the different components in Ads Manager! When you first log in, a quick access toolbar is on the left-hand side. To the right at the top of the page, you’ll see the name of the ad account (where you can switch between different ad accounts). In the campaign area, you’ll see 4 tabs: Resource Center, Campaigns, Ad Sets, and Ads.

Links on the quick access toolbar:

  • House Icon: direct access to your business manager’s home page.  
  • Three lines: shortcut menu. When you click on this, you’ll see the Ads Manager, business settings, audiences, event manager, ad account setting, creative hub, along with many other shortcuts as you scroll down. 
  • Account Overview Icon: account overview. Gives you a breakdown of active campaigns and the amount spent in the last seven days. 
  • Campaign Icon: Ads Manager view. Here you’ll see tabs for resource centers, campaign, ad set, and ads 
  • Gear Icon: access settings. Takes you back to your Business Manager settings.  
  •  Notifications: All notifications for the ad account.. 
  •  Search: Search for pages, ad accounts, tool, and help documents

Once you click on the campaign icon, you should be on the Ads Manager view. From here, you will see four tabs resources: Manager, Campaigns, Ad sets, and Ads. 

  • Resource Manager: Facebook’s answer to addressing Apple’s iOS14 issues (click here to learn more about the ios14 update). Facebook will alert you to tasks that you can complete to help limit the impact of the limited tracking available due to the new update on your ad campaigns. 
  • Campaigns: select the objective of your campaign. When choosing your objective, keep your end goal in mind. 
  • Ad Sets: define the audience, set the budget and placement.  
  • Ads: design the ad copy, creative (images or videos), select ad format, ad links, call to action buttons, and create headlines. 

Each resource will include the following buttons: 

  • Create: allows you to create a new campaign, ad set, or ad. Remember to be mindful of which tab you are on when you select create. For example, if you are on the ad set, that means you are making a new ad set under the campaign you have chosen, which will also include a copy of all of the ads you have set up under that ad set. 
  • Duplicate: duplicates the item you have selected. For example, if you duplicate a campaign, you are making a copy of your campaign, and all of the ads and ad sets under neither that campaign. You can duplicate at the ad set level as well as at the ad level. 
  • Edit: allows you to edit the campaign, ad set, or ad. 
  • A/B Test: Facebook’s answer to A/B testing. However, unless you are working with a big budget, I suggest running your A/B testing and not using Facebook’s A/B testing button.  

Just above the campaign area, you’ll see date options. Funny enough, this causes lots of confusion. You might log into your Facebook ads manager and not see your campaigns or reporting for campaigns if the dates are not set properly. 

I hope this simple breakdown helps make sense of the Facebook Ads Manager, don’t be afraid to play around with it. The more you use it, the more comfortable you will be. In my next blog post, I’ll cover how to select the correct ad objective for your campaign, stay tuned!

Additional resources 


Facebook Blueprint 

Facebook Ad Manager for Basics