I’m sure you have noticed the recent drop in your Facebook engagement while reviewing your statistics. Don’t panic! The truth is, you’re still reaching a decent number of people every day on your facebook page for FREE, but this is an excellent time to revise your content / posting strategy by determining which content your user base seems interested in. Currently, the more engagement your post receives, the more likely your followers will see your content in their newsfeed.
Here are 4 Quick Tips to Revamp your content strategy:
1: Post When Users are Online
Review your Facebook insights for the best time to post, and to determine which types of content your users are responding to. You can find this information by clicking on the “Insights” link and selecting “Posts.” On this page, you will find the performance statistics for each Facebook post. Scroll through the list and make notes on the posts that performed best; you’ll be surprised at what you find. On this page, you can find which day of the week is most popular with your users, as well as which hour of the day your page is most active. Try to posting on those days and times and follow and note your results.
2. Be Fun and Relevant
Be sure to share fun things that make people laugh. It doesn’t always have to be about you. For example, one particular client shares “Zen Moment Videos.” These videos have nothing to do with their restaurant, but month after month those videos receive the most engagement. Additionally, focus on Real World content such as sporting events, popular movies, and local stuff. People appreciate when a business is in the loop.
3: Live Video
Post live a few times a week. User’s love to see what’s going on behind-the-scenes.
You can interview the staff, do a Q&A session, announce an upcoming event or pricing special; the possibilities are endless. Facebook Live is a great way to engage with your community and get your organic reach up as well.
4: Ask Open-Ended Questions In Your Posts.
This is not to be confused with click-baiting or engagement baiting. Do not include verbiage such as “click ’Like’ if you agree” in your posts. At C&O Trattoria a few years ago, we created a post challenging our followers to guess how many Killer Garlic Rolls we make in one evening. We received fantastic feedback and tons of engagement on that post because people had fun trying to guess. Another great example is a “caption this” post. Find a fun image and ask your followers to caption the photo. This can create a lot of fun engagement.
I hope these tips help. If you have a good suggestion you’d like to share post your best practices on our facebook comment sections so we can all benefit from each other!