Custom Audience allows you to reach people who have a relationship with your business whether they are existing customers or people who have interacted with your business on Facebook or other platforms.
You can create audiences using the following data:
 
  • Upload Customer Files: use customer files to match your customers with people on Facebook and create an audience from the matches
  • Website Traffic: create a list of people who visited your website or took specific actions using Facebook pixel
  • App Activity: create a list of people who launched your app or game, or took specific actions
  • Offline Activity: create a list of people who interacted with your business in-store, by phone or through other offline channels
  • Engagement: create a list of people who engaged with your content on Facebook or Instagram

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