The Holidays Are Approaching; Be Ready!

The end of the year is fast approaching, and for many small businesses this is the biggest quarter of the year so don’t wait to plan your holiday promotions. Below are a few tips to get you started.

  1. Review a calendar for upcoming important dates, make a quick list for reference. Halloween // Voting // Veteran Day // Thanksgiving // Black Friday // Christmas // NYE
  2. Review past promotions: Look at what promotions you did last year to support the holidays. Did they work? Do you like the collateral you used? Do they need to be updated?
  3. Freshen up past promotions or come up with new ones. No need to be fancy, keep it simple.
  4. Prioritize your promotions
  5. Determine how you will get the word out about your promotions:
    1. Send out Email Blast // How often and When
    2. Promote In Store // List out how you plan to do this 
    3. Social Media Post // How often and on what platforms
    4. Social Media Ads // Consider Budget // Ad Copy // Duration 
  6. Work on the creative: Design and create the flyer, emails, and social media posts.
  7. Mark your calendar with all promotions and when they’ll go out via social media and email marketing.

I know this seems like a lot but the planning stage should only take a few hours to do. Once this is done, designing the promotions and executing these simple steps will keep you on track and focused on your holiday campaigns.  

What are you doing to WOW your customers?

Over the last few months, I have been thinking a lot about what makes an individual prefer one company over another. In my experience, it is not always who’s the most talented, fastest, smartest or cheapest. A lot of time it’s about service. Is it easy to do business with that company? Does this company deliver on what they promise or communicate when there may be a problem?  Are they enjoyable to work with? Do they elevate my brand? Does their core value align with my core values?
For me, it’s the attention to little things that really WOW me about a brand. For example, a few months back I took advantage of Warby Parker’s eyeglass lens replacement policy. The policy states that when you purchase a pair of glasses from them and somehow the lenses are scratched within a year, they will replace the lens free of charge.  My order incidentally was lost in shipping, but I called their corporate office trying to track down the glasses, and it couldn’t have been a better experience.
There were a number of things that made the experience stand out as so unique. First, when I connected with a  customer service rep, she already had my account pulled up.  WOW #1
Next, I told her my name and briefly why I was calling.
She apologized and mentioned she thought something might have happened in shipping and they would send out a BRAND NEW PAIR via express shipping. WOW, #2. I think I might have even said WOW on the phone. I was almost speechless at how easy it was to do business with Warby Parker.
Creating these WOW experience for your guest will create RAVING reviews and loyal fans of your brand! These people will do the advertising for you; sharing your content on social media, telling all their friends about your product and being a loyal customer. Honestly, it doesn’t take much to treat guest and clients well and it pays for itself ten times over.
So I ask what are you doing to WOW your customers?

Build A Video Marketing Strategy That Grows Your Brand.

Creating marketing videos to highlight your business’s vibe, atmosphere, products, is a wonderful way to spread the word about your establishment, and give customers a sneak peek into the unique personality behind your business! Videos can be used to not only promote a drink, a dish, or a service, but it can also help you build a personal relationship with your customer so they feel as though they are part of your inner circle. 

Video Marketing isn’t just for selling goods either; it’s a great tool for any business. When selling a product, promoting an event, or offering a service, a video created for Social Media can help you stand apart from the masses and expand your customer base! For example, as a lawyer, you can create short videos explaining laws or legal matters to your customers, or use the video platform to keep your clients up to date on changes in policy that they might be concerned with. Videos not only keep the door open for communication by making you more personable, they also keep you top of mind, help you discover new clients, and may even help customers to view your business as leaders in your industry.

Another note for anyone on the fence about video: they do not need to be perfect. No one is perfect when they start, and it’s important to remember that over time you will get better. Just get started; it’s better to make a few mistakes along the way than to never start!!  

Videos can even be created using your iPhone and edited quickly and easily in iMovie for a more polished look! And if you want to give yourself a little boost in production value, you can always buy affordable mobile-compatible microphones and portable lighting equipment right on Amazon! When making your videos for the purpose of sharing on social media, just remember to keep the video short and sweet; no more than 1 minute!!

If you need help creating simple video content, let us know! Whether it’s simple and quick videos, or longer film quality videos shot with a professional digital movie camera, we’ve got you covered. Contact us for a quote!