Build A Video Marketing Strategy That Grows Your Brand.

Creating marketing videos to highlight your business’s vibe, atmosphere, products, is a wonderful way to spread the word about your establishment, and give customers a sneak peek into the unique personality behind your business! Videos can be used to not only promote a drink, a dish, or a service, but it can also help you build a personal relationship with your customer so they feel as though they are part of your inner circle. 

Video Marketing isn’t just for selling goods either; it’s a great tool for any business. When selling a product, promoting an event, or offering a service, a video created for Social Media can help you stand apart from the masses and expand your customer base! For example, as a lawyer, you can create short videos explaining laws or legal matters to your customers, or use the video platform to keep your clients up to date on changes in policy that they might be concerned with. Videos not only keep the door open for communication by making you more personable, they also keep you top of mind, help you discover new clients, and may even help customers to view your business as leaders in your industry.

Another note for anyone on the fence about video: they do not need to be perfect. No one is perfect when they start, and it’s important to remember that over time you will get better. Just get started; it’s better to make a few mistakes along the way than to never start!!  

Videos can even be created using your iPhone and edited quickly and easily in iMovie for a more polished look! And if you want to give yourself a little boost in production value, you can always buy affordable mobile-compatible microphones and portable lighting equipment right on Amazon! When making your videos for the purpose of sharing on social media, just remember to keep the video short and sweet; no more than 1 minute!!

If you need help creating simple video content, let us know! Whether it’s simple and quick videos, or longer film quality videos shot with a professional digital movie camera, we’ve got you covered. Contact us for a quote!

5 Steps of Successful Email Marketing

If you’re a small business owner, you can’t afford to leave the success of your email marketing to chance. Check out these five key steps below that lead to successful email marketing & click here to download the complete infographic.

1. Plan your email marketing strategy
2. Design an email that drives action
3. Create email content without wasting time
4. Measure the impact of your email marketing
5. Grow your email list from scratch

Need help creating a successful email marketing campaign? We’ve got you covered.

Are you using SnapChat for your business yet?

imagesAre you using SnapChat for your business yet? Just doing a little research on the new platform, it has a few interesting uses for small businesses. Here is a quick breakdown on what SnapChat is, as well as a few ideas on how to implement it for your business. Always remember, as small business owners we only have so much time. We simply can’t be on every social media platform, so be sure to determine if SnapChat is appropriate for your business.

What is SnapChat?

Snap Chat is a mobile application that allows you to send self destructible photos and videos to your followers. Once the recipient opens the content, the videos and pictures are only viewable for a set time limit chosen by the sender (between 1-12 seconds); after that time period, it is automatically deleted. For individuals seeking a longer period, Snapchat also offers a feature called “My Story,” that allows content to be available for up to 24hrs. The average age of the users is between 13-25.

How can I use it?
Snap Chat can be useful in delivering call to actions.

For example:
you can reward customers that follow you with mobile coupons.
offer a secret menu that is only available tonight.
let your snap chat followers be the first to view your new menu items.
Flash Sales ( let your customers know of a sale, snap them a coupon or keyword they have to use in order to claim the sale)
Behind the Scenes videos and images.
Contest ideas such as Speedy Snap Responses – Send your customers a snap, and the first person to respond with a snap back to you will win a prize.

I don’t think SnapChat is for everyone, the user base is young so it depends on your merchandise, services, and clientele. The major benefit I do see, is that the content is delivered directly to your customers phone. This can build top of mind awareness as well as affinity for your business.

If you have questions on if SnapChat is right for your business give me a call to discuss 323-382-4169