by Jennifer | Sep 26, 2018 | Blog, Email Marketing, Facebook, Facebook Ads, Google +, Social Media
The end of the year is fast approaching, and for many small businesses this is the biggest quarter of the year so don’t wait to plan your holiday promotions. Below are a few tips to get you started. Review a calendar for upcoming important dates, make a quick list for...
by Jennifer | Dec 11, 2017 | Blog, Facebook, Facebook Ads, Social Media
I am constantly asked by clients “how does Facebook determine which ad they will display?” Facebook uses an auction method to determine which ad will take the available inventory (ad space available). However, the auction isn’t solely based on whom...
by Jennifer | Oct 29, 2017 | Blog, Facebook, Facebook Ads
4 Tips for Organic Growth on Facebook 1. Use Video: Incorporate video into your Facebook strategy, by uploading videos directly to Facebook and not just sharing YouTube link. 2. Go Live: This feature is new and still underutilized by pages. According to Facebook...
by Jennifer | Oct 29, 2017 | Blog, Facebook, Facebook Ads, Instagram
The holidays are fast approaching, it’s time to start planning your marketing for the rest of the year. For restaurants, now is the time to start promoting gift cards sales and holiday parties. For retail, clearly, Black Friday and Small Business Saturday are...
by Jennifer | Sep 27, 2017 | Facebook, Facebook Ads, Social Media
Custom Audience allows you to reach people who have a relationship with your business whether they are existing customers or people who have interacted with your business on Facebook or other platforms. You can create audiences using the following data: Upload...
