The end of the year is fast approaching, and for many small businesses this is the biggest quarter of the year so don’t wait to plan your holiday promotions. Below are a few tips to get you started.
- Review a calendar for upcoming important dates, make a quick list for reference. Halloween // Voting // Veteran Day // Thanksgiving // Black Friday // Christmas // NYE
- Review past promotions: Look at what promotions you did last year to support the holidays. Did they work? Do you like the collateral you used? Do they need to be updated?
- Freshen up past promotions or come up with new ones. No need to be fancy, keep it simple.
- Prioritize your promotions
- Determine how you will get the word out about your promotions:
- Send out Email Blast // How often and When
- Promote In Store // List out how you plan to do this
- Social Media Post // How often and on what platforms
- Social Media Ads // Consider Budget // Ad Copy // Duration
- Work on the creative: Design and create the flyer, emails, and social media posts.
- Mark your calendar with all promotions and when they’ll go out via social media and email marketing.
I know this seems like a lot but the planning stage should only take a few hours to do. Once this is done, designing the promotions and executing these simple steps will keep you on track and focused on your holiday campaigns.
Facebook uses an auction method to determine which ad will take the available inventory (ad space available). However, the auction isn’t solely based on whom bids the highest. Facebook aims to deliver a good experience for their users so they continuously monitor as they login to Facebook a million times a day. Facebook also takes into account how interesting and relevant they think the users will find each of these advertisers’ ads, and how likely they would take an action such as clicking or making a purchase after seeing the ad.
Facebook auction then ranks each eligible ad by its Total Value, and the ad with the highest Total Value will win the auction. Total Value is a numeric value calculated using several factors including the bid you submitted when you set up your ad, Facebook predictions about how the people in your audience will react to your ad, and how relevant Facebooks thinks your audience will find your ad.
Check out Facebook’s E-learning course for more information on this: https://www.facebookblueprint.com/student/activity/176651