This past week, I pulled stats for clients and noticed the numbers for Facebook had plummeted sharply. With all the news about Facebook changes, it wasn’t too big of a surprise, but because of the decline, I thought it would be a good time to remind you to work on your email list and explain why email marketing isn’t dead!
First, when you take the time to build your email list, you own it! It’s yours; it does not depend on trends, social media, or on what’s popular this week. Without an email list, you are hurting your ability to connect with your customers.
Second, and most simply, emails sell stuff! I promise you, the trick is having a good quality list of people who want to receive your message. I have a great example of a local business in Venice that began sending their email blast out weekly. Within one week they generated 10K in sales, just by spending a little time putting together their weekly email! WOO-HOO! that was music to my ears!!
Third, email helps keep your brand top of mind with your customers! I know you hate that only 20% of your people open your emails, but really, so what? They still see your name in their email box weekly, and that’s where you want to be when they or a friend is ready to make a purchasing decision.
I generally recommend Constant Contact; it’s cheap and effortless to use. If you are a restaurant or a retail store, Zenreach is a great option as well. This product offers wifi in exchange for an email address which will allow you to build your email list quickly.
Los Angeles Marketing expert to help small businesses and nonprofits achieve meaningful marketing results
Los Angeles, CA — 2/10/2015 – LA Social Karma, Social Media Marketing Consultants, have been named a Certified Solution Provider by Constant Contact®, Inc., the trusted marketing advisor to more than 600,000 small organizations worldwide.
As a Certified Solution Provider, Jennifer Wilson has completed the Constant Contact Certification Program which provides training on the Constant Contact Toolkit™, marketing best practices, and business development. This training imparts industry-leading knowhow on marketing and services to create meaningful results for program participants and the clients that they serve.
LA Social Karma is a Boutique Marketing Firm that focuses on helping locally owned businesses manage their online presence. This includes: Facebook, Twitter, Instagram, Pinterest, Google +, Yelp, and Trip Advisor. They provide one-on-one consulting or absolute end-to-end management of the different social sites. This includes generating monthly content, daily monitoring of sites, and consulting on what’s new in the ever-changing social media landscape.
“Our Solution Providers are an incredibly valuable asset to small organizations—they’re the agencies, consultants, designers, and developers who we trust to provide hands-on assistance to small businesses and nonprofits. The certification program gives our most engaged Solution Providers access to the education that keeps them on the leading edge of marketing best practices. Small organizations can be confident that when they’re working with a Certified Solution Provider, they’re getting quality expertise that will drive the success of their business,” said Arthur Steinert, vice president and general manager, channel partner sales and marketing, Constant Contact. “By becoming a Certified Solution Provider, Jennifer Wilson has shown true commitment to understanding and implementing best practices in online marketing—and delivering measurable results for the clients that seek the services of LA Social Karma.
“Our Solution Providers are a core extension of our business, helping those small businesses and nonprofits who need some assistance with their marketing,” said Arthur Steinert, vice president and general manager, channel partner sales and marketing, Constant Contact. “That’s why we’re thrilled to recognize LA Social Karma for their commendable achievements – it’s truly a win-win for both [insert business/organization’s name] and the small organizations it serves.”
About Constant Contact, Inc.
Constant Contact helps small businesses do more business. We have been revolutionizing the success formula for small businesses, nonprofits, and associations since 1998, and today work with more than 600,000 customers worldwide. The company offers the only all-in-one online marketing platform that helps small businesses drive repeat business and find new customers. It features multi-channel marketing campaigns (newsletters/announcements, offers/promotions, online listings, events/registration, and feedback) combined with shared content, contacts, and reporting; free award-winning coaching and product support; and integrations with critical business tools – all from a single login. The company’s extensive network of educators, consultants/resellers, technology providers, franchises, and national associations offer further support to help small organizations succeed and grow. Through its Innovation Loft, Constant Contact is fueling the next generation of small business technology.
Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.
Here is a quick tutorial on how to add a link to an image in your Constant Contact newsletter.
1. Open your Constant Contact newsletter.
2. Click directly on the image you’d like to add a link to.
3. Once you click on the image, the insert image window will appear. On the left hand side of this window you’ll see a field marked “Make a clickable link.”
4. Insert your link.
5. Press the yellow “Insert” button on the bottom right of the window.