by Jennifer | May 22, 2018 | Blog, Constant Contact Training Video, Email Marketing
This past week, I pulled stats for clients and noticed the numbers for Facebook had plummeted sharply. With all the news about Facebook changes, it wasn’t too big of a surprise, but because of the decline, I thought it would be a good time to remind you to work on...
by Jennifer | May 7, 2018 | Blog, Local, Reviews, Social Media, Yelp
Over the last few months, I have been thinking a lot about what makes an individual prefer one company over another. In my experience, it is not always who’s the most talented, fastest, smartest or cheapest. A lot of time it’s about service. Is it easy to do business...
by Jennifer | May 4, 2018 | Blog
You may have noticed that everyone seems to consider themselves an “Instagram Influencer” these days. Due to the sheer number of these individuals online, It has become a problem for brands to determine which Instagram Influencers can actually help your...
by Jennifer | Apr 24, 2018 | Blog, Services, Social Media
Creating marketing videos to highlight your business’s vibe, atmosphere, products, is a wonderful way to spread the word about your establishment, and give customers a sneak peek into the unique personality behind your business! Videos can be used to not only...
by Jennifer | Apr 13, 2018 | Blog, Yelp
A few weeks back I worked on a project for a client to update several online portals such as yelp, trip advisor, grub hub and eat24. One of the items we double check was what “categories” our business had been listed under. This list was a pretty...
by Jennifer | Apr 6, 2018 | Awards, Blog
La Social Karma has an exciting announcement to make! We have recently unveiled a new partnership that allows our clients to leave us reviews and star ratings. Clutch is the premiere ratings and reviews company for businesses, and we are so excited that we now are...
by Jennifer | Mar 7, 2018 | Blog
Who here has the tendency to OVERCOMMIT? I know I sometimes do! It’s a pretty common habit, especially with that inner entrepreneur screaming at us to do more, more, more! Think about it, how many times have you started the week with a million ideas and...
by Jennifer | Feb 15, 2018 | Blog
A few weeks back I was tasked with a project from a client to review all of their online directory sites. If you have done this before you know this is a daunting task. I CAN NOT stress enough how important this is!! As a result of the project the team found: Menus on...
by Jennifer | Jan 24, 2018 | Blog
Facebook is making some big changes to their newsfeed, more value will now be placed on “meaningful social interactions and prioritize post from friends and family over post from publishers and brands. Facebook will prioritize: Posts that spark conversations and...
by Jennifer | Jan 5, 2018 | Blog
Happy 2018! I always love the beginning of a new year, I love the idea of a fresh beginning. This is a great time to start planning your marketing for 2018. Take the time to create a quick marketing plan for the year. The process can be simple… Make a list of...
by Jennifer | Dec 11, 2017 | Blog, Facebook, Facebook Ads, Social Media
I am constantly asked by clients “how does Facebook determine which ad they will display?” Facebook uses an auction method to determine which ad will take the available inventory (ad space available). However, the auction isn’t solely based on whom...
by Jennifer | Oct 29, 2017 | Blog, Facebook, Facebook Ads
4 Tips for Organic Growth on Facebook 1. Use Video: Incorporate video into your Facebook strategy, by uploading videos directly to Facebook and not just sharing YouTube link. 2. Go Live: This feature is new and still underutilized by pages. According to Facebook...
by Jennifer | Oct 29, 2017 | Blog, Facebook, Facebook Ads, Instagram
The holidays are fast approaching, it’s time to start planning your marketing for the rest of the year. For restaurants, now is the time to start promoting gift cards sales and holiday parties. For retail, clearly, Black Friday and Small Business Saturday are...
by Jennifer | Sep 27, 2017 | Blog
With over 500 million users, there’s no doubt that your business should be on Instagram. Are you making the most of your business’s Instagram? Check out these 3 tips to help give your biz a boost. Tip #1: Use “Thumb-Stopping” Content Your post needs to be...
