Social TrackingAre you tracking your social? If you’re not, you should start now! It’s very simple to do. Create a spreadsheet containing tabs for each social platform that you are currently working. For Facebook I would suggest including number of page likes, total reach, # of post comments and likes, and best post of the week. This will show you week over week how many people you are reaching with social, and you will also be able to see trends. By having stats to track, you can make educated decisions on your content strategy, rather than guessing if your current plan is working to your benefit. I also suggest doing this for Instagram and Twitter, as well as your weekly yelp report. It’s amazing what you will see.. ‪#‎socialmedia‬ ‪#‎restaurantmarking‬‪#‎hotelmarketing‬