1. Use Video: Incorporate video into your Facebook strategy, by uploading videos directly to Facebook and not just sharing YouTube link.
2. Go Live: This feature is new and still underutilized by pages. According to Facebook users spend 3x more time watching live video than nonlive videos.
3. Share from and tag other Facebook Pages: Are you friendly with other business that complements your business or vendors? Plan to cross-promote content with those businesses.
4. Create an Ambassador Program: Build out your own program to engage users that are already sharing content. It’s a great way to build your online presence through word of mouth, increase your reach and reward your loyal customers,